In collaboration with Cool Hunting and Marriott International, I was selected by Star Alliance as one of seven writers sent around the world with member airlines and asked to report on my journey.
I customized an itinerary that speaks to the creative wanderer, and one that would serve as a solid jumping off point for professionals who are thinking about swapping the office for a little fresh air. Over the course of three weeks I traveled from Brooklyn to Tokyo, Seoul, Bali, Singapore, Istanbul, Berlin, Brussels and Bristol, charting the inspirational people, places and things I came across through social media and Cool Hunting feature stories.
My journey can be found via CH Global Spin on Cool Hunting, and social channels via #CHGlobalSpin #StarAllianceRTW #RTWtraveler
Social Media 2016
Developed the social media voice and aesthetic for the launch of minwayn, an artists + entrepreneurs collective.
Wrote all of the designer profiles and product copy for A Few Good Things: New Designs From Norway, an exhibition celebrating the best in new Norwegian design held at during the sixth edition of WantedDesign during NYCxDesign Week 2016
Polo Ralph Lauren
Polo Ralph Lauren Fall/Winter 2015 Magalog
Worked with Ralph Lauren Advertising to create editorial components for the Fall/Winter 2015 edition of their biannual magalog, specifically the Chelsea Rebels, Urban Explorer, and Winter Mix stories.
Largetail (now operating as CH Studio) represented indie publishers in the competitive media industry. They began creating native content campaigns in 2007 and launched many innovative and beautifully executed programs that connected brands to readers in an engaging way.
Ogilvy & Mather discovered the story of Gap’s denim design studio, but needed help telling it. CH Studio stepped in to chronicle the designers, their start-up-like work environment in a loft in DTLA, and the passion that goes into Gap jeans. The result was 25 editorials, 27 videos, a custom soundtrack and 2,500+ photos which became the building blocks for a variety of digital, social, video and print executions and in store displays.
Interviewed the duo behind Munich-based record label Permanent Vacation for the luxury fashion site's lifestyle blog.
Developed the brand voice for the then-emerging tableware company, which is based on the idea of gathering around the table. Copywriting included product names and descriptions, designer profiles, marketing materials and UX copy.
A note from Teroforma co-founder, Andrew Hellman.
Press and Marketing Coordinator 2007
Handled media requests for Evisu USA and wrote much of the lifestyle blog.